Your next level of growth may already be sitting inside the work you keep avoiding.
Make Hay gets you to uncover where your attention could make the biggest difference, work through what has been keeping you away from it, and start making changes that have the potential to increase income, profit, visibility or momentum.
You do not need to know what your “thing” is before you join.
That is part of what we are going to find out.
Give proper attention to the parts of your business that keep getting neglected, fix what’s getting in the way and head into 2027 with more of the right things actually working.
12 weeks | Oct 2026 – Jan 2027
£333 per month
There are parts of your business you already know you should be giving more attention to, but knowing that does not automatically make them easier to deal with.
Sometimes you lack confidence in that area. Sometimes you genuinely do not know what to do next. Sometimes it requires a decision you have been avoiding, or asks you to put yourself out there in a way that feels uncomfortable.
And sometimes procrastination has become very good at disguising itself as being busy.
Imagine arriving in January and already knowing what your business needs from you.
Instead of starting the year with another enormous list of things you think you should be doing, imagine arriving there having already spent three months paying attention to the areas that actually matter.
By January:
You have identified the parts of the business that have been quietly holding you back or limiting what is possible.
You understand why some of the important things have remained neglected, even when you knew they mattered.
You have already started making changes rather than saving everything for a New Year overhaul.
You have more evidence about what genuinely moves the needle in your business and what simply keeps you busy.
You know where your attention needs to go next, so January feels like a continuation rather than another restart.
You are not trying to become a completely different business owner because the calendar changed.
You have already started changing the business.
A quick note from me…
I have been running businesses for over ten years, and I know just how easy it is to convince yourself that the important thing can wait.
There is nearly always something louder.
Customers need you. Work needs delivering. Marketing needs doing. An idea pops into your head and suddenly that feels much more exciting than the thing you already know needs attention.
I have also learnt that the answer is very rarely to keep adding more.
Sometimes the biggest shift comes from noticing what you are avoiding, questioning why you are avoiding it and finally giving it the attention it deserves.
That is the work I love doing with business owners because the answer is rarely as generic as “post more on Instagram” or “launch a new offer”.
I want to know what is actually happening in your business, where the untapped opportunity is and what keeps getting between you and it.
Then we can do something useful about it.
You probably are not lying awake worrying because you still have not renamed the folders in Dropbox.
The things that really linger tend to matter more.
Perhaps you know you need to get better at selling instead of relying on people to magically work out what you offer.
Perhaps you have been talking about a new income stream for months but have never quite committed to testing it.
You might need to become more visible as the expert behind the business, look properly at your pricing, improve what happens after an enquiry or admit that something you have been doing for years is no longer pulling its weight.
Maybe you keep telling yourself that you will tackle it once client work quietens down.
Maybe confidence disappears every time you get close.
Or maybe you genuinely cannot see what is getting in the way because you are too close to the business to spot it.
That last one is important. Because Make Hay is not only for people who arrive with a neglected project ready to tackle.
You may simply know that you are capable of more than the business is currently giving you.
You can be extremely busy in your business while still neglecting the work that would change it.
The work you keep avoiding is rarely the pointless stuff.
I do not want to give you twelve more things to add to your to-do list. Christ, especially not before Christmas!
The aim is to get much more selective about what deserves a place on it in the first place.
Inside Make Hay, we are going to look at your business through the lens of impact. We will identify where more attention could create a meaningful return and then work through whatever has stopped you addressing it before.
That might be a practical knowledge gap, a strategy problem, a confidence wobble, a decision you keep second-guessing or some good old-fashioned procrastination.
The important part is that we do not simply identify the issue and then talk about it for three months.
We use what we find to make the business better.
BY THE END OF MAKE HAY, I WANT YOU TO:
✓ Understand which parts of your business genuinely deserve more of your attention.
✓ Make decisions confidently rather than endlessly circling them.
✓ Have tackled areas that have been affecting your ability to grow, sell or make more money.
✓ Stop treating every possible business task as equally important.
✓ Have stronger momentum because you have actually implemented changes rather than just planned them.
✓ Enter 2027 like the boss you are! Knowing where you are going next and why.
That is where Make Hay comes in.
Who this is for…
Make Hay is for you if…
✓ You have been in business for a while and know you are capable of more than your current results suggest.
✓ You are working hard but you are not convinced all that effort is going into the areas that will make the biggest difference.
✓ There are parts of the business you keep avoiding because you lack confidence, knowledge or clarity.
✓ You have a habit of prioritising the urgent work today at the expense of the work that could improve tomorrow.
✓ You want more predictable income, stronger sales or better momentum, but you are not entirely sure where the biggest opportunity currently sits.
✓ You know you benefit from having someone challenge your thinking and hold you accountable when you start disappearing into your own head.
✓ You want support that responds to what your business actually needs rather than being marched through somebody else's generic curriculum.
Make Hay is probably not for you if…
You are at the very beginning of business and still need help establishing the basics.
It is also not the right fit if you want somebody to hand you a perfect blueprint and tell you exactly what every successful business should do, because I do not believe one exists.
You need to be willing to look honestly at what is happening, make decisions and actually give some time to the changes we decide matter.
You’re not prepared to get uncomfortable. Working on your business and developing yourself can bring up things that are tricky!
There is a framework behind the programme, but I am deliberately not giving you a rigid week-by-week syllabus.
If everybody in the room needs something different, I want enough flexibility to respond to that rather than teaching something because my spreadsheet says it is Week Seven.
How We Make Hay
1.Uncover
We look properly at what is happening across your business and identify where attention could create the biggest return.
That includes the things you already know you are avoiding and the things you have not spotted yet.
2.Shift
Once we understand what matters, we work through what has been keeping it neglected and start making changes.
Depending on what we uncover, that could involve strategy, practical skills, confidence, decisions, accountability or a mixture of all of them.
3.Build
We use what you have learnt and changed to strengthen the business going forward, so you finish with clearer priorities and a better understanding of what deserves your time next.
What could we uncover?
This will be different for everyone, but it could be that...
→ You have been trying to find more customers when the real opportunity is improving what you sell to the people already paying attention.
→ Your marketing is taking loads of time because you have never properly decided what you want to be known for.
→ There is an offer with much more potential than you are currently giving it.
→ You need to sell more confidently, but fear of annoying people means you barely mention the thing you want them to buy.
→ You have outgrown the way you currently work, but changing it feels risky.
→ You need more predictable income and have been avoiding looking properly at how you could create it.
→ You keep inventing new ideas because improving or selling the existing one feels less exciting.
→ There is an opportunity sitting right in front of you that you have somehow convinced yourself you are not ready for.
The point is not that one of these definitely applies to you.
The point is that we are going looking for your version of it.
Knowing what to do and actually doing it are two very different things.
This is an important part of Make Hay because sometimes we will uncover an area where you already know the answer.
You know you should follow up.
You know you need to put your face on camera.
You know you should increase the price.
You know you need to stop offering the thing that takes loads of time and makes hardly any money.
In those situations, another strategy session is not the answer.
We need to look at why you keep not doing it.
Confidence, fear, procrastination and second-guessing have a commercial impact when they repeatedly stop you doing the things that could grow the business.
I am not interested in analysing that endlessly, but I am interested in helping you get past it.
If something keeps stopping you from taking action that could make you more money, it has become a business problem.
Make Hay gives you 12 active weeks of close group mentoring and support, spread across the end of the year and into January.
So what do you actually get?
6 LIVE GROUP COACHING CALLS
These are where we step out of the day-to-day and look properly at what is happening.
You will be able to bring decisions, ideas, problems, opportunities and the things you are currently stuck on, while also learning from what is happening inside the other businesses in the room.
ACCOUNTABILITY THROUGHOUT
Once we have identified something that matters, I am not particularly interested in letting you quietly move it onto next month's list.
There will be regular accountability around what you have committed to doing so the important work does not get swallowed up by everything else.
A PROPER CHRISTMAS BREAK
I am not pretending anybody wants business homework with their Christmas dinner. Make Hay gives you 12 active weeks together, with the programme pausing over Christmas before we return for the final two weeks in January.
Those January weeks matter because you are not left to manufacture your own motivation after the break. We pick things back up together and carry the momentum into 2027.
TELEGRAM SUPPORT BETWEEN CALLS
Because the annoying thing about business decisions is that they rarely wait politely until your next Zoom call.
Telegram gives you access to support between sessions so that you can ask questions, get another perspective and keep moving rather than disappearing into three weeks of overthinking.
CLUB NESTERS INCLUDED
You will also have Club Nesters membership for the duration of Make Hay, giving you access to weekly coworking and accountability, online Business Nest networking and 50% off in-person Business Nest events.
That gives you somewhere to actually block out the time and do the work rather than relying on a suspiciously empty afternoon appearing in your diary.
What happens when you finally give the right thing your attention?
This is the bit I care about most.
Not whether you enjoyed the call, filled in the worksheet or had a particularly good Monday.
I want to see what changes because you actually did something differently.
That might be finally making the decision you had been circling, showing up more visibly, changing the way you sell, putting an idea into the world or simply stopping yourself from disappearing back into the same patterns every time something feels uncomfortable.
You don’t need another person telling you to “Just be consistent”
I have spent more than ten years building businesses outside of teaching other people how to build theirs, which means I am much more interested in what is actually happening in your business than handing you a generic blueprint.
If you tell me you need to improve your Instagram, I am probably going to ask whether Instagram is really the problem.
If you tell me you need a new offer, I will want to know whether you have properly sold the ones you already have.
And if you tell me you do not have time to work on the business, we are going to look at what is taking that time and whether it deserves quite so much of it.
Make Hay is for established business owners who are prepared to look honestly at what is happening, be challenged when necessary and actually do something with what we uncover.
You do not need to arrive feeling incredibly confident or knowing exactly what needs fixing.
You do need to be willing to get involved.
The Make Hay Investment
You are joining for twelve active weeks of mentoring, support and accountability, with Club Nesters included for the duration and a proper break over Christmas before we come back together in January.
£333 for 3 months
Your place includes everything outlined above, including:
✓ 6 live group coaching calls
✓ Telegram support between calls
✓ accountability throughout
✓ Club Nesters membership
✓ weekly coworking and accountability through Club Nesters
✓ online Business Nest networking included
✓ 50% off in-person Business Nest events
✓ the final two weeks together in January
Places are deliberately limited because I want to know what is happening inside the businesses in the room and be able to give you meaningful support.
THE FIRST THREE PEOPLE TO JOIN ALSO GET A PRIVATE 1:1 COACHING CALL WITH ME
You can use that hour for whatever would benefit most from my undivided attention, whether we are untangling an offer, making a decision, looking at a particular opportunity or going deeper into something we uncover during Make Hay.
Once those three calls have been claimed, they are gone.
A few things you might be wondering…
-
That is completely fine. You do not need to arrive with a project or problem neatly packaged up for me.
The first stage of Make Hay is specifically designed to help us uncover where your attention could make the biggest difference and what may have been keeping that area neglected.
-
No. Everyone follows the same broad framework, but the work inside it will depend on what is actually happening in your business.
If your biggest opportunity is improving your sales process while somebody else needs to work on visibility or capacity, it makes no sense to give you both identical homework.
-
Then that is part of what we work through.
Sometimes the strategy is perfectly obvious but fear of being visible, selling, making the wrong decision or getting something wrong keeps stopping you from acting on it. If that is affecting the performance of the business, it deserves our attention too.
-
You will need some time to implement because Make Hay is designed to create movement rather than simply give you information.
But the whole point is to become more selective about where your time goes, not to give you hours of weekly homework. Your Club Nesters coworking sessions are also there to give you protected time to work on what matters but they are optional.
-
We stop properly.
The programme contains twelve active weeks, with a break over Christmas before we come back together for the final two weeks in January. That means you get time away without being left to restart everything by yourself afterwards.
-
Yes.
Nothing has to be dramatically broken for there to be untapped opportunity.
You may want more predictable income, stronger profits, more confidence around your next moves for 2027 or simply a business that feels as though it is progressing again rather than sitting at the same level.
You could arrive in January still thinking about it.
Whatever has been neglected in your business is unlikely to disappear because another few months have passed.
You might reach January with the same hesitation, the same opportunity sitting untouched and another fresh list of everything you really should sort out this year.
Or you could arrive having spent the last few months looking properly at the business, understanding what deserves more attention and already making changes that give you something real to build on.
You do not need to know exactly what we are going to uncover before you join.
You just need to know that you are ready to stop looking the other way.
MAKE HAY
£333 per month for 3 months
12 active weeks of mentoring and support. Club Nesters included. Christmas break. We finish together in January.